Although narrative analysis has made significant advances in organization and
management studies, scholars have not yet unleashed its full potential. This review provides …

The dynamic, ubiquitous, and often real-time interaction enabled by social media
significantly changes the landscape for brand management. A deep understanding of this …

Although the rising popularity of methodological templates has yielded an increasing
interest in qualitative research, we discuss how the misuse of methodological templates can …

Qualitative research offers critical tools that advance our editorial team's ambition to foster
'new ways of seeing'(see Shaw, Bansal, & Gruber, 2017). By building theory inductively …

Despite firms' continued interest in using influencers to reach their target consumers,
academic and practical insights are limited on what levers an influencer can use to enhance …

Storytelling about places is recognized as a tool to enhance the reputation of regions as they
compete for tourism and economic development spending in the digital age. Through digital …

Sensemaking is the process through which people work to understand issues or events that
are novel, ambiguous, confusing, or in some other way violate expectations. As an activity …

John Austin introduced the formulation 'performative utterance'in his 1962 book How to Do
Things with Words. This term and the related concept of performativity have subsequently …

Over the last 20 years, international attempts to raise educational standards and improve
opportunities for all children have accelerated and proliferated. This has generated a state of …

If history matters for organization theory, then we need greater reflexivity regarding the
epistemological problem of representing the past; otherwise, history might be seen as …