Purpose–The purpose of this paper is to classify and organize the accumulated knowledge
about mobile shop** (m-shop**) as revealed in the present literature regarding retail. A …

Leppaniemi, Sinisalo, and Karjaluoto in their paper identify and evaluate research
conducted in the field of mobile marketing between January 2000 and February 2006. They …

The use of coupons delivered by mobile phone, so-called “m-coupons,” is growing rapidly.
In this study, the authors analyze consumer response to m-coupons for a two-year trial at a …

Nowadays, TikTok social media has rapidly developed which creates an opportunity for
marketers to grab customers' attention by displaying short video ads. For this reason …

Mobile marketing offers great opportunities for businesses. Marketing activities supported by
mobile devices allow companies to directly communicate with their consumers without time …

Mobile marketing offers great opportunities for businesses. Marketing activities supported by
mobile devices allow companies to directly communicate with their consumers without time …

Location-based advertising (LBA) is not new but being able to access it through one's
mobile communication device is. Description of this revolutionary advertising medium is …

In this research, we empirically explore the effects of various design elements of email
newsletters on consumers' email responses and their purchases. We capture the …

Mobile advertising has become one of the most popular applications in mobile commerce,
particularly in the form of text advertising through SMS (Short Messaging Service). However …

Over the years, mobile advertising has grown to become a technology that allows an
advertiser to promote products or services to targeted users efficiently and effectively. This is …