Strategic plans implementation is a major concern in most organizations. There are few
organizations that have successfully implanted strategies which have created competitive …

general objective of this study was to establish the relationship between brand personality,
strategic marketing partnerships, and organizational demographics on customer service …

This study sought to examine the influence of strategic procurement management practices
on the procurement performance of tier one banks in Kenya. The specific objectives were to; …

Abstract traditional and non-bank players. Their ability to navigate this competitive
landscape and remain competitive depends on their adoption of appropriate strategies and …

Strategic alliances play an essential role to the success of modern organizations.
Businesses are increasingly develo** strategic alliances to improve their performance …

This examined the moderating role of organization demographics on the relationship
between brand personality and customer service delivery of public universities in Kenya …

The objectives of this study include: to determine the effect of brand personality on customer
service delivery of public universities in Kenya and to assess the moderating effect of …