Constructive and ecological theories of perception raise questions about whether visual
perception is inherently data‐driven (bottom‐up) or interpreted in terms of higher‐order …

Extending product lifespan has recently been recognized as an important strategy to
achieve sustainable development. A substantial corpus of literature explores product …

Phygital retailing connects physical and digital world to build unique customer experiences.
Although the applications of phygital retailing are increasing, it is yet to understand what …

Marketers frequently style food to look pretty (eg, in advertising). This article investigates
how pretty aesthetics (defined by classical aesthetic principles, such as order, symmetry …

Although consumers often value minimalist aesthetics, little work has examined why and
when simple packaging designs of consumable products enhance consumer outcomes. The …

This research investigates the mechanism by which the aesthetic premium placed on
produce contributes to consumers' rejection of safe, edible, yet aesthetically unattractive …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

While artificial intelligence technology advances have enabled rapid changes in AI
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …

Consumers use aesthetics bias to judge the risk of their food intake, having an important
impact on food waste of less appealing food (ie, aesthetically imperfect foods). In six studies …

Purpose The purpose of this study is to identify the factors that create value for the customer
in the area of e-commerce logistics and to verify whether these factors impact online …