Purpose The purpose of this study is to examine the relationship between satisfaction,
congruence, nostalgic connections and trust with reference to brand attachment and …

The frequency of the use of tradition in marketing is growing. Appealing to tradition reflects
the need to have reference points, trust and stability. The perceived authenticity of a product …

Brand management is one of the greatest challenges of modern marketing. In view of the
changes taking place in the environment of modern companies, brand is a reference point …

Today we can observe the increase of nostalgic feelings related to environment instability.
The brands associated with consumers' past become an important competitive advantage …

W marketingu produktów żywnościowych wzrasta znaczenie akcentowania obszaru
pochodzenia1, tradycyjnych metod wytwarzania2 i ekologicznego charakteru produktu3 …

Nowadays, brand storytelling is an important element of successful brand management on
the business-to-consumer market. Based on brand storytelling, consumers create their own …

The branding literature assumes that brand equity strongly affects consumers' behaviours. In
this study the research framework explains the relationship between brand equity and the …

Nostalgie et management des marques : approche sémiotique | Cairn.info Cairn.info, Matières
à réflexion Cairn.info, Matières à réflexion Aucune suggestion trouvée Compte personnel …

Pour s' imposer sur ce marché de consommation alimentaire fortement concurrentiel, les
enseignes de la grande distribution se sont attelées au terroir et à ses produits. Aujourd'hui …

Résumé Cet article propose une synthèse des recherches sur le temps des consommateurs.
Mobilisant une étude systématique des travaux depuis 25 ans, il offre une grille de lecture …