Customer experience is a key marketing concept, yet the growing number of studies focused
on this topic has led to considerable fragmentation and theoretical confusion. To move the …

The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …

Purpose The purpose of this paper is to examine customers' perceptions of digital banking
(DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks …

Consumer-firm co-creation is increasing in the tourism industry. In light of the central role of
customer experience in tourism, this research is motivated by the limited understanding of …

Purpose The purpose of this paper is to examine the extent to which the customer-brand
engagement influences the brand satisfaction and the brand loyalty in an online banking …

Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral
responses evoked by brand-related stimuli that are part of a brand's design and identity …

As the demand grows for customized services, so too the management of those experiences
becomes more important. This study examines the relationship between service …

This study investigated the relationships between service experience, emotions, satisfaction,
and price acceptance in Chinese resort hotels. A self-administered survey was used to …

The customer experience: a road‐map for improvement | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search The customer …