Understanding the effects of social media marketing on customers' bank loyalty: a SEM approach

M Elareshi, M Habes, A Safori, RW Attar… - Electronics, 2023 - mdpi.com
This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …

[HTML][HTML] Towards the design of personalized adaptive user interfaces for smart TV viewers

M Khan, S Khusro - Journal of King Saud University-Computer and …, 2023 - Elsevier
Smart TV is a lean-back and shared device with diverse viewership, cultural acceptance,
interaction modalities, input/output characteristics, and contextual use. Researchers …

SmartLog: a smart TV-based lifelogging system for capturing, storing, and visualizing watching behavior

M Khan, S Khusro - International Journal of Human–Computer …, 2024 - Taylor & Francis
The modern smart TV can record viewers' daily life-watching experiences called digital logs.
These logs can be used for various purposes, including but not limited to recommendations …

Digital Ads via Smart Phones and Purchase Intent

M Alghizzawi, RW Attar, H Alhanatleh… - … on Social Networks …, 2023 - ieeexplore.ieee.org
Smartphones have become commonplace tools for business, information, and
communication in today's digitally connected society. This study examines the connection …

The Impact of Digital Marketing Through the TikTok Application on Purchase Intent

H Alhanatleh, M Alghizzawi, M Habes… - … on Social Networks …, 2023 - ieeexplore.ieee.org
This study examines how TikTok's digital marketing affects consumers' intentions to make
purchases. Due to its large user base and interesting content style, TikTok, a short video …

The theory of planned behavior regarding artificial intelligence in recommendations and selection of Youtube news content

M Habes, K Tahat, D Tahat, RW Attar… - 2023 International …, 2023 - ieeexplore.ieee.org
Increased accessibility to YouTube-based news content is further accelerated by the
incorporation of artificial intelligence (AI). Notably, the AI in the recommendations and …

[PDF][PDF] The Role of Television Sports Programs in Sha** Awareness of Physical Health among Jordanian University Students

A Ahmad, O Tahat, A Safori, A Al-Zpubi… - Information Sciences …, 2023 - researchgate.net
The study's objectives were to ascertain the volume of television sports programming
watched by college students in Jordanian universities as well as how these programs …

[HTML][HTML] Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact

C Surugiu, C Grădinaru, MR Surugiu - Administrative Sciences, 2025 - mdpi.com
Virtual reality (VR) can influence people's lives and business development. It can bring
immersive experiences for people and can strengthen the relationships between customers …

Examining Journalistic Practices in Online Newspapers in the Era of Artificial Intelligence

M Al Jwaniat, D Tahat, R AlMomany… - 2023 International …, 2023 - ieeexplore.ieee.org
This study aimed to determine the extent to which Jordanian journalists in digital
newspapers are aware about artificial intelligence (AI) techniques in journalistic practices …

Investigating the approaches to improve journalism practices in Jordan: data journalism perspective

MI Al Jwaniat, A Safori, K Al-Tahat, A Mansoori… - Artificial Intelligence (AI) …, 2023 - Springer
This study aims to investigate approaches to improve journalism practices in Jordan from a
data journalism perspective. The study employs a qualitative approach, consisting of eight …