Understanding the effects of social media marketing on customers' bank loyalty: a SEM approach
This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …
[HTML][HTML] Towards the design of personalized adaptive user interfaces for smart TV viewers
Smart TV is a lean-back and shared device with diverse viewership, cultural acceptance,
interaction modalities, input/output characteristics, and contextual use. Researchers …
interaction modalities, input/output characteristics, and contextual use. Researchers …
SmartLog: a smart TV-based lifelogging system for capturing, storing, and visualizing watching behavior
The modern smart TV can record viewers' daily life-watching experiences called digital logs.
These logs can be used for various purposes, including but not limited to recommendations …
These logs can be used for various purposes, including but not limited to recommendations …
Digital Ads via Smart Phones and Purchase Intent
Smartphones have become commonplace tools for business, information, and
communication in today's digitally connected society. This study examines the connection …
communication in today's digitally connected society. This study examines the connection …
The Impact of Digital Marketing Through the TikTok Application on Purchase Intent
This study examines how TikTok's digital marketing affects consumers' intentions to make
purchases. Due to its large user base and interesting content style, TikTok, a short video …
purchases. Due to its large user base and interesting content style, TikTok, a short video …
The theory of planned behavior regarding artificial intelligence in recommendations and selection of Youtube news content
Increased accessibility to YouTube-based news content is further accelerated by the
incorporation of artificial intelligence (AI). Notably, the AI in the recommendations and …
incorporation of artificial intelligence (AI). Notably, the AI in the recommendations and …
[PDF][PDF] The Role of Television Sports Programs in Sha** Awareness of Physical Health among Jordanian University Students
The study's objectives were to ascertain the volume of television sports programming
watched by college students in Jordanian universities as well as how these programs …
watched by college students in Jordanian universities as well as how these programs …
[HTML][HTML] Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact
Virtual reality (VR) can influence people's lives and business development. It can bring
immersive experiences for people and can strengthen the relationships between customers …
immersive experiences for people and can strengthen the relationships between customers …
Examining Journalistic Practices in Online Newspapers in the Era of Artificial Intelligence
M Al Jwaniat, D Tahat, R AlMomany… - 2023 International …, 2023 - ieeexplore.ieee.org
This study aimed to determine the extent to which Jordanian journalists in digital
newspapers are aware about artificial intelligence (AI) techniques in journalistic practices …
newspapers are aware about artificial intelligence (AI) techniques in journalistic practices …
Investigating the approaches to improve journalism practices in Jordan: data journalism perspective
This study aims to investigate approaches to improve journalism practices in Jordan from a
data journalism perspective. The study employs a qualitative approach, consisting of eight …
data journalism perspective. The study employs a qualitative approach, consisting of eight …