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Systematic review of international marketing capabilities in dynamic capabilities view–calibrating research on international dynamic marketing capabilities
Purpose This study aims to conduct a thorough literature review to map current studies on
international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The …
international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The …
International dynamic marketing capabilities: developments and a research agenda
Purpose In this paper, the authors aim to introduce international dynamic marketing
capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic …
capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic …
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Abstract Business-to-business (B2B) firms are striving to sustain market growth and share in
dynamic marketing environment with an increasing need to protect natural resources in era …
dynamic marketing environment with an increasing need to protect natural resources in era …
[HTML][HTML] Dynamic strategic marketing planning: The paradox of concurrently reconfiguring and implementing strategic marketing planning
Traditional marketing planning may not be as effective in today's challenging environments
for achieving the dual imperative of meeting objectives and continuously improving market …
for achieving the dual imperative of meeting objectives and continuously improving market …
[HTML][HTML] B2B marketing for industrial value addition: how do geopolitical tension and economic policy uncertainty affect sustainable development?
Geopolitical and economic uncertainties lead to growing volatility by lowering credit flows
(allocations and disbursements), resulting in a sharp plunge in industrial and marketing …
(allocations and disbursements), resulting in a sharp plunge in industrial and marketing …
International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from Poland
Purpose This paper contributes to studies on the relationship between dynamic capabilities
(DCs) and performance by showing how domain-specific DCs–international dynamic …
(DCs) and performance by showing how domain-specific DCs–international dynamic …
Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Purpose This study aims to investigate how international entrepreneurial firms (IEFs)
successfully commercialise innovative products/services internationally. In doing so, the …
successfully commercialise innovative products/services internationally. In doing so, the …
Assessing the role of dynamic capabilities to improve competitiveness and internationalization performance of organizations
Purpose The purpose of this study is to examine the role of dynamic capabilities for
improvement of competitiveness of the organizations through enhancement of …
improvement of competitiveness of the organizations through enhancement of …
[HTML][HTML] Multi-Factor Cost Adjustment for Enhanced Export-Oriented Production Capacity in Manufacturing Firms
Many manufacturing firms face considerable difficulties in building export capacity and
selling their products in international markets. These firms often struggle with unpredictable …
selling their products in international markets. These firms often struggle with unpredictable …
Drivers of salespeople engagement: A justice perspective
This paper investigates the impact of distributive and procedural justice, and their effects on
salespeople engagement. Based on Social Exchange Theory, we propose a theoretical …
salespeople engagement. Based on Social Exchange Theory, we propose a theoretical …