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A framework for applied dynamic analysis in IO
This paper reviews a framework for numerically analyzing dynamic interactions in
imperfectly competitive industries. The framework dates back to Ericson and Pakes [1995 …
imperfectly competitive industries. The framework dates back to Ericson and Pakes [1995 …
Forecasting marketing-mix responsiveness for new products
Before a new product launch, marketers need to infer how demand will respond to various
levels of marketing-mix variables to set an appropriate marketing plan. A critical challenge in …
levels of marketing-mix variables to set an appropriate marketing plan. A critical challenge in …
Advertising dynamics and competitive advantage
Can advertising lead to a sustainable competitive advantage? To answer this question, we
propose a dynamic model of advertising competition where firms repeatedly advertise …
propose a dynamic model of advertising competition where firms repeatedly advertise …
R&D for green technologies in a dynamic oligopoly: Schumpeter, arrow and inverted-U's
We extend a well-known differential oligopoly game to encompass the possibility for
production to generate a negative environmental externality, regulated through Pigouvian …
production to generate a negative environmental externality, regulated through Pigouvian …
Pricing and advertising of private and national brands in a dynamic marketing channel
We consider a marketing channel where a retailer sells, along the manufacturer's brand, its
own store brand. We assume that each player invests in advertising in order to build the …
own store brand. We assume that each player invests in advertising in order to build the …
Dynamic oligopoly with sticky prices: off-steady-state analysis
In this paper we carry out a comprehensive analysis of the model of oligopoly with sticky
prices with full analysis of prices' behaviour outside their steady-state level in the infinite …
prices with full analysis of prices' behaviour outside their steady-state level in the infinite …
Security investment and information sharing in the market of complementary firms: impact of complementarity degree and industry size
We study a differential game of information security investment and information sharing in a
market consisting of n complementary firms. Two game approaches, the non-cooperative …
market consisting of n complementary firms. Two game approaches, the non-cooperative …
Informative advertising with spillover effects
H Nakata - International Journal of Economic Theory, 2011 - Wiley Online Library
This paper studies the effects of advertising in a Bertrand duopoly model, which extends
Grossman and Shapiro (1984) by introducing the spillover advertising effect on top of the …
Grossman and Shapiro (1984) by introducing the spillover advertising effect on top of the …
Persuasive advertising under Bertrand competition: A differential game
We investigate a linear state differential game of advertising, under Cournot and Bertrand
competition. A unique saddlepoint equilibrium exists if the marginal cost of advertising is …
competition. A unique saddlepoint equilibrium exists if the marginal cost of advertising is …
Advertising effectiveness and spillover: simulating strategic interaction using advertising
This paper reports on a model of advertising‐driven competition based on the Cournot
analytical duopoly model using a system dynamics approach. The paper discusses the …
analytical duopoly model using a system dynamics approach. The paper discusses the …