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“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature
RM Dangelico, D Vocalelli - Journal of Cleaner production, 2017 - Elsevier
Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …
political agenda and has been recognized as a key driver of innovation. As a result, the …
Green business value chain: A systematic review
Compared to the past few decades, traditional companies are implementing more and more
green strategies, because companies must respond to environmental impacts immediately …
green strategies, because companies must respond to environmental impacts immediately …
Green HRM, green innovation and environmental performance: the role of green transformational leadership and green corporate social responsibility
The current study attempted to inspect the influence of green human resource management
(GHRM) practices and green innovation (GI) on environmental performance. Besides, the …
(GHRM) practices and green innovation (GI) on environmental performance. Besides, the …
Green banking initiatives: a qualitative study on Indian banking sector
The environmental concern is on rise in all types of business; however, banking assumes a
special niche due to its ability to influence the economic growth and development of the …
special niche due to its ability to influence the economic growth and development of the …
[HTML][HTML] Why not green marketing? Determinates of consumers' intention to green purchase decision in a new develo** nation
Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …
on health issues. As the scope of this research, this current study focuses on determining …
Green banking practices and environmental performance: navigating sustainability in banks
The growing concerns about global climate change have thrust green banking and green
finance into the forefront of discussions. The research suggests that green banking plays a …
finance into the forefront of discussions. The research suggests that green banking plays a …
Purchasing eco-sustainable products: Interrelationship between environmental knowledge, environmental concern, green attitude, and perceived behavior
Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …
of eco-sustainable goods in India. This provides new opportunities for businesses and …
Linking organizational green training and voluntary workplace green behavior: Mediating role of green supporting climate and employees' green satisfaction
VN Amrutha, SN Geetha - Journal of Cleaner Production, 2021 - Elsevier
This article presents an integrative green training-behavior framework, drawing upon the
Ability Motivation Opportunity Theory and Social Exchange Theory. It empirically tests the …
Ability Motivation Opportunity Theory and Social Exchange Theory. It empirically tests the …
Transformative service research: an agenda for the future
This article conceptualizes and presents a research agenda for the emerging area of
transformative service research, which lies at the intersection of service research and …
transformative service research, which lies at the intersection of service research and …
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
Building on the resource-based view, we develop a model of drivers and outcomes of
environmentally friendly marketing strategies in the Greek hotel sector. Data collected from …
environmentally friendly marketing strategies in the Greek hotel sector. Data collected from …