“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

RM Dangelico, D Vocalelli - Journal of Cleaner production, 2017 - Elsevier
Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Green business value chain: A systematic review

MM Hasan, M Nekmahmud, L Yajuan… - Sustainable Production …, 2019 - Elsevier
Compared to the past few decades, traditional companies are implementing more and more
green strategies, because companies must respond to environmental impacts immediately …

Green HRM, green innovation and environmental performance: the role of green transformational leadership and green corporate social responsibility

UI Niazi, QA Nisar, N Nasir, S Naz, S Haider… - … Science and Pollution …, 2023 - Springer
The current study attempted to inspect the influence of green human resource management
(GHRM) practices and green innovation (GI) on environmental performance. Besides, the …

Green banking initiatives: a qualitative study on Indian banking sector

M Sharma, A Choubey - Environment, Development and Sustainability, 2022 - Springer
The environmental concern is on rise in all types of business; however, banking assumes a
special niche due to its ability to influence the economic growth and development of the …

[HTML][HTML] Why not green marketing? Determinates of consumers' intention to green purchase decision in a new develo** nation

M Nekmahmud, M Fekete-Farkas - Sustainability, 2020 - mdpi.com
Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Green banking practices and environmental performance: navigating sustainability in banks

R Gulzar, AA Bhat, AA Mir, SA Athari… - … Science and Pollution …, 2024 - Springer
The growing concerns about global climate change have thrust green banking and green
finance into the forefront of discussions. The research suggests that green banking plays a …

Purchasing eco-sustainable products: Interrelationship between environmental knowledge, environmental concern, green attitude, and perceived behavior

E Rusyani, R Lavuri, A Gunardi - Sustainability, 2021 - mdpi.com
Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

Linking organizational green training and voluntary workplace green behavior: Mediating role of green supporting climate and employees' green satisfaction

VN Amrutha, SN Geetha - Journal of Cleaner Production, 2021 - Elsevier
This article presents an integrative green training-behavior framework, drawing upon the
Ability Motivation Opportunity Theory and Social Exchange Theory. It empirically tests the …

Transformative service research: an agenda for the future

L Anderson, AL Ostrom, C Corus, RP Fisk… - Journal of Business …, 2013 - Elsevier
This article conceptualizes and presents a research agenda for the emerging area of
transformative service research, which lies at the intersection of service research and …

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti - Tourism management, 2013 - Elsevier
Building on the resource-based view, we develop a model of drivers and outcomes of
environmentally friendly marketing strategies in the Greek hotel sector. Data collected from …