The paper aims to conduct a thorough bibliometric study to investigate and comprehend
how sustainable entrepreneurship contributes to achieving the Sustainable Development …

The prime concern of this study is to explore how technology influences entrepreneurial
marketing decisions during the world pandemic (COVID-19). The study uses a sample of …

Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …

Purpose The purpose of the paper is to advance knowledge of small firm performance by
explicating how networking helps small firms carry out marketing and perform better …

Purpose This research aims to determine the effect of marketing literacy on the success of
entrepreneurial projects (EPS) in Palestine. Design/methodology/approach To attain the …

The prime focus of this article was on investigating whether the dimensions of
entrepreneurial marketing have any effect on an enterprise's competitive advantage in small …

In the current dynamic market environment, small and medium enterprises (SMEs) face the
daunting task of competing against established players and navigating rapid change …

In family firms, growth is intricately linked not only to strategic business decisions but also to
the dynamics of generational involvement and entrepreneurial orientation (EO). While …

In the article, the importance and necessity of using marketing research in the development
of entrepreneurship and international business in the world economy is revealed using …

Marketing and entrepreneurship may often be treated as distinct streams of academic
research, however their complementary nature in practice highlights a number of areas of …