The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

The environmental concern is on rise in all types of business; however, banking assumes a
special niche due to its ability to influence the economic growth and development of the …

Purpose The purpose of this paper is to explore the effect of consumption values (such as
functional value, emotional value and social value) on purchase intention of customers' …

Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …

Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Purpose The paper examines the role of green knowledge and green attitude in purchasing
behavior of the youth in Ghana. This study focuses on investigating how green value and …

An ever-increasing demand for products and their consumption has put pressure on
industrial output and their supply chains, and that demand has resulted in negative impacts …

This paper seeks to clarify and refine the relationship between strategic and internal green
marketing and firm competitiveness. Despite the significance of corporate environmental …

The consumption of food has a significant impact on the environment, individuals and public
health. This study aims to investigate the integrative effects of consumers' personal and …