Lack of trust has been repeatedly identified as one of the most formidable barriers to people
for engaging in e-commerce, involving transactions in which financial and personal …

Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …

Three studies were conducted to ascertain how quickly people form an opinion about web
page visual appeal. In the first study, participants twice rated the visual appeal of web …

This research concentrates on visual complexity and order as central factors in the design of
webpages that enhance users' positive emotional reactions and facilitate desirable …

Trust and personalisation are related constructs. Trust is generally accepted as a
prerequisite for good personalisation practice. Customers are not likely to reveal confidential …

The notion of 'user satisfaction'plays a prominent role in HCI, yet it remains evasive. This
exploratory study reports three experiments from an ongoing research program. In this …

Expansion and growth of online shop** has led many companies to provide real-time
communications on their Web sites to facilitate human-to-human interaction between service …

Affiliate marketing is a prominent, contemporary type of performance-based Internet
marketing whereby a company compensates affiliates for each customer referred through …

Uncertainty brought about by the separation of information flow and product flow has
become a critical obstacle to e-commerce development. From the perspective of presence …

Consumer studies demonstrate that online users value personalized content. At the same
time, providing personalization on websites seems quite profitable for web vendors. This win …