Social media in marketing: A review and analysis of the existing literature

AA Alalwan, NP Rana, YK Dwivedi… - Telematics and informatics, 2017 - Elsevier
People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Social media research: Theories, constructs, and conceptual frameworks

EWT Ngai, SSC Tao, KKL Moon - International journal of information …, 2015 - Elsevier
In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

M Muda, MI Hamzah - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

[HTML][HTML] The impact of virtual, augmented and mixed reality technologies on the customer experience

C Flavián, S Ibáñez-Sánchez, C Orús - Journal of business research, 2019 - Elsevier
Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
sha** a new environment where physical and virtual objects are integrated at different …

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …

Frontline robots in tourism and hospitality: service enhancement or cost reduction?

D Belanche, LV Casaló, C Flavián - Electronic markets, 2021 - Springer
Robots are being implemented in many frontline services, from waiter robots in restaurants
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …

[HTML][HTML] Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

C Orús, S Ibáñez-Sánchez, C Flavián - International Journal of Hospitality …, 2021 - Elsevier
Virtual and augmented reality are changing how companies interact with customers.
However, previous research has paid little attention to compare their effectiveness. This …

Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …

[HTML][HTML] Enhancing memorable experiences, tourist satisfaction, and revisit intention through smart tourism technologies

ZA Torabi, AA Shalbafian, Z Allam, Z Ghaderi… - Sustainability, 2022 - mdpi.com
Global connectivity facilitated tourism and redefined economic landscapes, highlight an
interest in better understanding tourism retention factors. Today, in view of the global COVID …

Effects of voice assistant recommendations on consumer behavior

C Flavián, K Akdim, LV Casaló - Psychology & Marketing, 2023 - Wiley Online Library
The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …