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Social media in marketing: A review and analysis of the existing literature
People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …
media platforms. By the same token, businesses start looking at such technologies as …
Social media research: Theories, constructs, and conceptual frameworks
In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …
attracted much attention, not only from industry, but also academia. To understand how …
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …
media, a general understanding of the source credibility of voluntary user-generated content …
[HTML][HTML] The impact of virtual, augmented and mixed reality technologies on the customer experience
Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
sha** a new environment where physical and virtual objects are integrated at different …
sha** a new environment where physical and virtual objects are integrated at different …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
Frontline robots in tourism and hospitality: service enhancement or cost reduction?
Robots are being implemented in many frontline services, from waiter robots in restaurants
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …
[HTML][HTML] Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
Virtual and augmented reality are changing how companies interact with customers.
However, previous research has paid little attention to compare their effectiveness. This …
However, previous research has paid little attention to compare their effectiveness. This …
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …
[HTML][HTML] Enhancing memorable experiences, tourist satisfaction, and revisit intention through smart tourism technologies
Global connectivity facilitated tourism and redefined economic landscapes, highlight an
interest in better understanding tourism retention factors. Today, in view of the global COVID …
interest in better understanding tourism retention factors. Today, in view of the global COVID …
Effects of voice assistant recommendations on consumer behavior
The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …
known as online consumer reviews, and the influence of voice‐based recommendations …