This study investigates the determinants of e-commerce trust among Egyptian consumers,
including privacy, security, vendor reputation, website quality, deterrence, experience, and …

The study examines the use and gratification of social media marketing in Tanzania, with a
particular focus on the influence of trust, personalization and users' satisfaction on the …

Instagram is mainly used by brand owners in various sectors as a marketing channel, with
users' engagement being one of the aims to increase sales. Several investigations have …

Abstract [eng] Social media is becoming an important place for businesses and brands day
by day. Especially the popularity of Instagram continues to increase day by day. Both the …

Live streaming e-commerce adalah praktik pemasaran yang telah menjadi tren di mana
penjual atau influencer menggunakan platform live streaming untuk meningkatkan …

Perkembangan e-commerce di seluruh dunia sangatlah cepat. Sebagian besar orang
sudah mulai meninggalkan toko konvensional dan beralih ke toko online atau yang biasa …

The research aimed to investigate the influence of argument quality, namely perceived
informativeness and persuasiveness, on trust and purchase intention within a social …

As technology develops, big brand hotel companies such as the Marriott Group have
created their own websites and mobile applications to facilitate customer reservations. This …

This study was conducted to examine the influence of a celebrity influencer's credibility,
celebrity influencer attractiveness, online customer review, and perceived expertise on …