This study scrutinizes the existing literature regarding the use of augmented reality and
gamification in education to establish its theoretical basis. A systematic literature review …

In recent years, there has been a lot of attention given to the trend of including game
elements into non-gaming facilities. The usage of gamification in education is a massive …

Gamification refers to using game attributes in a non-gaming context. Health professions
educators increasingly turn to gamification to optimize students' learning outcomes …

Purpose Gamification is the application of game features, mainly video game elements, into
non-game context for the purpose of promoting motivation and engagement in learning. The …

Marketing managers strive to build branded experiences that both excite and engage their
customers in novel ways in order to enhance attitudes and encourage positive behaviors …

Virtual teaching modalities urgently implemented during the Covid-19 pandemic require
strategies to motivate students to participate actively in higher education. Our study found …

Effective educational interventions require sufficient learner engagement, which can be
difficult to achieve if the learner is inadequately motivated. Games have been shown to …

Rethinking the workplace experience as a means for enhancing the well-being of frontline
employees (FLEs) represents a key priority for services. The well-being of frontline …

In recent years we have witnessed a growing number of companies and institutions
embedding game mechanics and game design techniques in all types of information …

Trust in automation is a key determinant for the adoption of automated systems and their
appropriate use. Therefore, it constitutes an essential research area for the introduction of …