COVID-19 in management studies: A systematic literature review
In 2020, the whole world had to face a pandemic with inevitable profound changes in all
aspects of life, from the social to the economic sphere. The profound economic crisis that …
aspects of life, from the social to the economic sphere. The profound economic crisis that …
Sustainable education and open innovation for small industry sustainability post covid-19 pandemic in Indonesia
COVID-19 severely impacted small industries in Indonesia and many collapsed. Sustainable
education is essential to help small industries recover post-pandemic through an open …
education is essential to help small industries recover post-pandemic through an open …
Factors influencing the use of digital marketing by small and medium-sized enterprises during COVID-19
MC Bermeo-Giraldo, A Valencia-Arias… - Informatics, 2022 - mdpi.com
This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …
Looking for the sustainability messages of European universities' social media communication during the COVID-19 pandemic
Organizations in general, and higher education institutions in particular, had to face many
challenges during the pandemic in order to carry out their usual activities. Since …
challenges during the pandemic in order to carry out their usual activities. Since …
Buy now or regret later: social media-induced panic buying of medical supplies during COVID-19
A huge body of research analyzed panic buying during the pandemic; however, there is a
dearth of studies scrutinizing social media triggering panic buying of drugs and medical …
dearth of studies scrutinizing social media triggering panic buying of drugs and medical …
Digital marketing and the sustainable performance of small and medium enterprises
Contemporary marketing innovation embraces digital platforms, and irrespective of where
SMEs operate, they are confronted with highly volatile, competitive, and dynamic market …
SMEs operate, they are confronted with highly volatile, competitive, and dynamic market …
Academic library marketing in the post-COVID world
M Fraser-Arnott - The Journal of Academic Librarianship, 2023 - Elsevier
The COVID pandemic forced academic libraries to quickly and dramatically adjust their
operations. This article explores how marketing in academic libraries was represented in the …
operations. This article explores how marketing in academic libraries was represented in the …
A Study on the Evolution of Digital Marketing
A Dsouza, N Panakaje - International Journal of Case Studies in …, 2023 - supublication.com
Objective: Digital marketing in the growing world has paved the way for many small-scale
businesses to reach every corner of the geographic locations that they could not reach …
businesses to reach every corner of the geographic locations that they could not reach …
Social networks and E-loyalty: a new means of sports training during COVID-19 quarantines
JA Areiza-Padilla, T Galindo-Becerra… - Journal of Theoretical …, 2021 - mdpi.com
Globally, governments implemented several quarantine periods to attempt to slow the
spread of the COVID-19 virus. As a result, people were unable to carry out their daily …
spread of the COVID-19 virus. As a result, people were unable to carry out their daily …
Capturing product/service improvement ideas from social media based on lead user theory
Capturing valuable product/service improvement ideas is helpful for the development of new
features. However, the existing methods for capturing such improvement ideas have the …
features. However, the existing methods for capturing such improvement ideas have the …