Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth
(WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions …

Increasing the socio-economic effects caused by the tourism development in the local
population, they adopt some attitudes according to the impacts directly or indirectly …

Organic certification can be a powerful differentiation marketing strategy for wine producers.
However, the role of this certification in attracting consumers depends on its synergy with …

This study aimed to evaluate the influence of origin information on Pinot Noir wine labels
using eye-tracking and its associations with purchase intent, and hedonic and subconscious …

Purchase intention has been acknowledged as an important factor influencing businesses'
sales performances and sustainability. Thus, finding factors that influence purchase intention …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

This is the first study on the brand–land link for quality wines with a strong identity produced
in extreme territories using the Policy Delphi methodology. The objective of this study is to …

Purpose The purpose of this study is to seek to investigate whether and how country of
origin (COO) cues–category-country image (CCI) and typicality–and importers' domain …

Purpose Propose a model that reports ethnocentrism, animosity, perceived quality and
purchase intention in the evaluation of the country-of-origin effect for wine …

This research investigates the nexus between country wine brand personality (CWBP), wine
consumption occasion preferences, and perceived wine gender, with an ancillary focus on …