For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Artificial Intelligence (AI) is increasingly adopted within Human Resource management
(HRM) due to its potential to create value for consumers, employees, and organisations …

Smart manufacturing is being shaped nowadays by two different paradigms: Industry 4.0
proclaims transition to digitalization and automation of processes while emerging Industry …

Artificial intelligence (AI) has been heralded by many as the next source of business value.
Grounded on the resource-based theory of the firm and on recent work on AI at the …

Emerging artificial intelligence (AI) capabilities will likely pervade nearly all organizational
contours and activities including knowledge management (KM). This article aims to uncover …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

The data-centric revolution generally celebrates the proliferation of business analytics and
AI in exploiting firm's potential and success. However, there is a lack of research on how the …

Artificial intelligence (AI) is predicted to radically transform the ways manufacturing firms
create, deliver, and capture value. However, many manufacturers struggle to successfully …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …