For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …

Smart manufacturing is being shaped nowadays by two different paradigms: Industry 4.0
proclaims transition to digitalization and automation of processes while emerging Industry …

This study outlines the future research opportunities related to Generative Artificial
Intelligence (GenAI) in innovation management. To this end, it combines a review of the …

Artificial Intelligence (AI) is increasingly adopted within Human Resource management
(HRM) due to its potential to create value for consumers, employees, and organisations …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

Emerging artificial intelligence (AI) capabilities will likely pervade nearly all organizational
contours and activities including knowledge management (KM). This article aims to uncover …

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …

The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Artificial intelligence (AI) is predicted to radically transform the ways manufacturing firms
create, deliver, and capture value. However, many manufacturers struggle to successfully …