Regulatory engagement theory [Higgins, ET (2006). Value from hedonic experience and
engagement. Psychological Review, 113, 439–460.] proposes that value is a motivational …

The purpose of this review is to present findings on the effects of stereotypes of aging on
health outcomes related to older adults, such as physical and mental functioning …

Prior consumer research has demonstrated the ability of promotion and prevention
regulatory orientations to moderate a variety of consumer and marketing phenomena but …

Regulatory focus theory (Higgins, 1997, 1998) has received a great deal of recent attention
in the organizational behavior literature. Despite the amount of new evidence surrounding …

The technology acceptance model (TAM) has been widely used to gage IS adoption. Over
the years, although research on the replications, extensions, and modifications of TAM has …

Whether people's current motivation levels increase or decline also hinge on their social
environment. The current research tightly integrates motivational principles from self …

Regulatory focus theory distinguishes between two independent structures of strategic
inclination, promotion versus prevention. However, the theory implies two potentially …

The comparison to other athletes and the resulting effects on emotion, motivation and effort
investment are a natural and integral part of sports performance. The current study tested a …

This volume provides a cutting-edge exposition to research on the self. Sixteen authoritative
overviews highlight the role of the self around four themes. The first theme is Brain and …

Green demarketing is defined as a marketing technique that promotes a brand as
environmentally friendly and health conscious by moderately lowering product consumption …