This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

Purpose Even if the relationship between travel bloggers and followers has implications for
tourists' decision-making process, the literature does not individuate the main determinants …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

ChatGPT, which launched only a year ago, is the fastest-growing website in the world today.
When generative AI software such as ChatGPT generates ideas for people, they often …

Food live streaming shop**, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …

The social media influencer industry's rapid development offers the tourism field
unprecedented opportunities to engage and communicate with travelers. This research …

The role of social media influencers (SMIs) in promoting COVID-19 vaccination drives has
caught the attention of scholars and practitioners worldwide but remains understudied in …

The growing usage of digital platforms has made influencer marketing the most cost-
effective marketing tool, especially for products consumed by young digital natives. Among …

Purpose This paper aims to investigate travelers' intentions to use ChatGPT and the
influential factors affecting their decision-making. Design/methodology/approach Four …