This paper describes the impact of big data and machine learning (ML) on digital
transformation of the marketing industry and the challenges it faces from a data and …

An innovative investigation of the inner workings of Spotify that traces the transformation of
audio files into streamed experience. Spotify provides a streaming service that has been …

Netflix and Streaming Video is the first book to provide a comprehensive foundation for
understanding the business of subscriber-funded streaming video and its implications for the …

The Palgrave Global Media Policy and Business Series has published to date (2017) 15
volumes since its launch in 2012. Concentrating on the social, cultural, political, political …

Based on research on the development of streaming solutions across media forms and
industries, this article traces the dynamics and dimensions of the notion of streaming. It …

The initial optimism about the embedded and everyday integration of social media has, over
time, given way to pessimism via the acknowledgment of these platforms' role in the spread …

Digital transformation has triggered a process of concentration in several markets for
information goods with digital platforms rising to dominate key industries by leveraging on …

Traditional linear television has been a long-standing success story. However, the digital
revolution is rapidly transforming the TV industry, in terms of production, distribution, and …

The growth in popularity of on-demand content consumption, boosted by large global agents
such as Netflix, Amazon and HBO, has brought audience fragmentation even further …

Teamwork is an increasingly important aspect of knowledge production. In particular, factors
influencing team formation relative to the composition of expertise are crucial for both …