Promotion of green purchasing is one of the ways to minimize the environmental impact of
products and achieve sustainability. The research on green marketing and green purchase …

As the people are becoming conscious about protection of the environment from pollutant
caused by human beings, businesses are adopting green technology to procure green …

Purpose The purpose of this paper is to analyze the perception of the influence of
greenwashing and of attitudes and beliefs in the decisions of purchase of green products in …

This paper aimed to investigate consumer scepticism towards third-party sustainability
labels in the context of food products, evaluating its role in the formation of the customer's …

With the increases in residents' household energy consumption and carbon emissions, to
conserve regional energy and reduce emissions, studying the factors affecting residents' …

Purpose This study aims to investigate the relationship between the attributes of corporate
boards in UK companies and their tendency to assure their corporate social responsibility …

Purpose Second-hand clothing (SHC) has kindled a growing interest among researchers
and practitioners. However, despite all the benefits that this market presents, consumer …

Nowadays, since green consumption is widely accepted and affordable, obtaining
favourable attitudes of consumers toward green purchases becomes paramount to …

In order to highlight the extent to which young consumers, or members of Generation Z, are
familiar with the sustainability principles implemented by retailers operating in emerging …

The present research investigates the determinants that impact the decision-making process
about sustainable purchasing. The study's conceptual framework encompasses customer …