Unveiling sora open AI's impact: a review of transformative shifts in marketing and advertising employment

P Bijalwan, A Gupta, A Johri, M Wasiq… - Cogent Business & …, 2025 - Taylor & Francis
Marketing and advertising are two of the many industries that are significantly impacted by
rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the …

[HTML][HTML] Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces

RK Behera, M Janssen, NP Rana, PK Bala… - Decision Support …, 2024 - Elsevier
A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals
worldwide can engage, interact, communicate, transact, and exchange information in real …

Critical success factors for emerging technology adoption, strategic flexibility, and competitiveness: An evidence-based total interpretive structural modeling approach …

S Singh, S Singh, M Chikhale, S Dhir - Global Journal of Flexible Systems …, 2024 - Springer
In the dynamic business environment, firms can adopt emerging technologies to remain
relevant and effectively meet changing customer demands. The adoption of these …

[HTML][HTML] Enhancing digital identity: Evaluating avatar creation tools and privacy challenges for the metaverse

JC Alcántara, I Tasic, MD Cano - Information, 2024 - mdpi.com
This study explores the process of creating avatars for Virtual Reality and metaverse
environments using a variety of specialized applications, including VRChat, Ready Player …

Adoption of NFT transaction in metaverse platform: a trust transfer approach to leverage trust among users

P Pragha, T Natarajan… - Digital Policy, Regulation …, 2024 - emerald.com
Purpose Recent growth of metaverse adoption has impacted the adoption of nonfungible
tokens (NFTs) which is becoming increasingly attractive. Recently, researchers have …

When Holographic Communication Meets Metaverse: Applications, Challenges and Future Trends

AV Shvetsov, SH Alsamhi - IEEE Access, 2024 - ieeexplore.ieee.org
Holographic communication represents a transformative technology for resha** the digital
interaction landscape by enabling the creation of realistic, immersive, and interactive 3D …

Artificial intelligence challenges and role for sustainable education in india: Problems and prospects

S Lopez, V Sarada, RVS Praveen… - Sandeep Lopez, Vani …, 2024 - papers.ssrn.com
Abstract The integration of Artificial Intelligence (AI) into educational frameworks has shown
significant potential to address challenges and improve sustainable education in India. This …

[HTML][HTML] Metaverse in financial industry: Use cases, value, and challenges

M Iqbal, S Suhail, F Milani, Y Halas - International Journal of Information …, 2024 - Elsevier
The Metaverse is an emerging technology with the potential to revolutionize business
processes and models across various industries. Financial institutions, including universal …

[HTML][HTML] Advancing Metaverse's experience through optimization of players' decisions

S Cohen, B Fishbain - … Journal of Information Management Data Insights, 2025 - Elsevier
The Metaverse, a virtual world enabling user interaction with digital environments and
assets, increasingly utilizes blockchain and Non-Fungible Tokens (NFTs) to represent …

An analysis of Metaverse literacy and college teachers' need for learning: the need for a cognition perspective

JC Hong, JH Ye, Z He, JN Ye - Interactive Learning Environments, 2024 - Taylor & Francis
The concept of the Metaverse has increased in realizability with the rapid development of
emerging technology, and this has led to the need for cognition of how to create a Metaverse …