Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …

Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …

Although social media use is gaining increasing importance as a component of firms'
portfolio of strategies, scant research has systematically consolidated and extended …

All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …

Despite promising conceptual developments in value co-creation and consumer-brand
engagement (CBE), the scholarly attention afforded to the importance of social media …

Business models are becoming more inclined towards platforms, which allow inclusion of
diverse participants to promote leveraged growth and modularity of offerings. Despite being …

Travellers increasingly use a combination of photographs, texts and hashtags to expressing
their attitude towards tourism destinations (TDs). Existing destination branding literature has …

The paper develops a conceptual framework to study the constructs of information
technology (IT)-supported value co-creation and co-destruction through shared processes of …

This paper examines the use of social media by business-to-business (B2B) salespeople to
assist in their job functions. The authors propose that a salesperson's attitude toward social …

Purpose Digitalisation has increased the importance of online forms of marketing, including
social media (SM) marketing, for entrepreneurial firms. This paper aims to identify digital …