Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

This paper assesses the societal benefit of transformative consumer research (TCR) through
a descriptive review of articles published in the special issues associated with the TCR …

Customer diversity, equity, and inclusion (DEI) is an increasingly important societal issue
that is intimately linked to the marketing function and yet under-explored in the marketing …

Three field studies and a laboratory experiment reveal racial discrimination in financial loan
services. The results show that (1) service employees provide Black (vs. White) customers …

It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …

Recent years have seen increased calls for marketers to embrace diversity and emphasise
inclusivity, allowing brands to communicate with audiences more authentically. Such calls …

Giampaolo Viglia a, Wan-Hsiu Sunny Tsai b, Gopal Das c, and Iryna Pentina d aUniversity of
Portsmouth, Portsmouth, United Kingdom; bUniversity of Miami, Coral Gables, Florida, USA; …

This article lays the foundations for an emerging research stream introducing a new
framework: transformative luxury research (TLR). The framework conceptualizes the …