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Brand approaches to diversity: a typology and research agenda
Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …
how brands should approach diversity. This paper aims to understand what constitutes a …
Improving societal benefit through transformative consumer research: A descriptive review
This paper assesses the societal benefit of transformative consumer research (TCR) through
a descriptive review of articles published in the special issues associated with the TCR …
a descriptive review of articles published in the special issues associated with the TCR …
Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention
Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …
considering their diverse characteristics, or should they embrace diversity in advertising …
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
Customer diversity, equity, and inclusion (DEI) is an increasingly important societal issue
that is intimately linked to the marketing function and yet under-explored in the marketing …
that is intimately linked to the marketing function and yet under-explored in the marketing …
Using artificial intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials: The 'CONSIDER'framework
Diversity, equity and inclusion (DEI) in marketing–defined as the composition of an
organisation's marketing reflects diverse, equitable representation of its consumer base …
organisation's marketing reflects diverse, equitable representation of its consumer base …
May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world
It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Inclusive advertising for a better world
Giampaolo Viglia a, Wan-Hsiu Sunny Tsai b, Gopal Das c, and Iryna Pentina d aUniversity of
Portsmouth, Portsmouth, United Kingdom; bUniversity of Miami, Coral Gables, Florida, USA; …
Portsmouth, Portsmouth, United Kingdom; bUniversity of Miami, Coral Gables, Florida, USA; …
Revealing and mitigating racial bias and discrimination in financial services
Three field studies and a laboratory experiment reveal racial discrimination in financial loan
services. The results show that (1) service employees provide Black (vs. White) customers …
services. The results show that (1) service employees provide Black (vs. White) customers …
Driving impact through inclusive advertising: An examination of award-winning gender-inclusive advertising
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …
The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding
The increasing popularity of inclusive marketing as part of the broader strategies of brand
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …