Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention

JA Flecha-Ortiz, V Feliberty-Lugo… - Journal of Interactive …, 2023 - Taylor & Francis
New social network platforms such as TikTok have grown into new, more interactive content
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …
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[PDF] okstate.edu

The Impact of COVID-19 Pandemic Fatigue and Social Media Influencers on Consumer-Brand Identification and Purchase Intentions

C Olgun - 2023 - search.proquest.com
The beginning of the year 2020 brought an unprecedented global health crisis in modern
history. The hospitality and tourism industry were severely impacted across the globe as …
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[PDF] meral.edu.mm

[PDF][PDF] Parasocial Relationship Influence on Brand Engagement and Brand Loyalty of Millennial and Gen X

SM Thu - 2022 - meral.edu.mm
The main objectives of this study to examine the effect of media-related factors on parasocial
relationship with social influencers of millennials and Gen X, to analyze the influence of …
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[PDF] uludag.edu.tr

Youtube vloggerlarının tüketicilerin satın alma niyeti üzerindeki etkisi

S Tunçay - 2019 - acikerisim.uludag.edu.tr
Bu çalışmada, kozmetik ürün içerikli youtube kanalına sahip youtube vloggelarının bu
youtube kanallarını takip eden tüketicilerin satın alma niyeti üzerindeki etkisi araştırılmıştır …
Αποθήκευση Παράθεση Γίνεται αναφορά σε 1 Σχετικά άρθρα Όλες οι 4 εκδοχές Προβολή ως HTML

Youtube vloggerlarinin tüketicilerin satin alma niyeti üzerindeki etkisi

S Tunçay - 2019 - search.proquest.com
Bu çalışmada, kozmetik ürün içerikli youtube kanalına sahip youtube vloggelarının bu
youtube kanallarını takip eden tüketicilerin satın alma niyeti üzerindeki etkisi araştırılmıştır …
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