Digital nomads are engaged in a complex quest to select their next destination. In this
context, user-generated content (UGC) on social media is a pivotal source to glean insights …

As social media platforms have evolved to be superfluously prevalent, social media
advertising comes out as an appealing avenue for expanding promotion viability. Hence, the …

Social couponing is a growing promotional phenomenon in the service industry. However,
since the conversion rate of distributed coupons into coupons redeemed for purchase is …

With the development of big data and deep learning technology, big data and deep learning
technology have also been applied to the marketing field, which was a part of business …

Purpose This paper investigated the impact of firms' service recovery efforts on consumers'
desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally, this …

The development of information technology currently provides great opportunities for tourism
and tourist businesses. All developments provide useful application effectiveness for …

The influence of social media on millennials soft drink purchase behaviour in Nigeria is
evaluated in the paper. The article focuses on the competition on social media, visual …

This research aimed to examine the impact of social media on consumers' purchase
decisions and to check if there is a relationship between brand trust and consumer loyalty …

This research explores digital interactions, analyzing toxicity, sentiment, and network
dynamics using the Cross-Industry Standard Process for Data Mining (CRISP-DM) …

This paper investigates when an omnichannel brand should offer digital coupons in the
online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of …