To what extent does our online activity reveal who we are? Recent research has
demonstrated that the digital traces left by individuals as they browse and interact with …

This article introduces the celebrity capital life cycle as a structuring framework for the
literature on celebrity endorsement. This framework comprises four stages: acquisition …

The amount of digital text available for analysis by consumer researchers has risen
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …

Social media provide access to behavioural data at an unprecedented scale and granularity.
However, using these data to understand phenomena in a broader population is difficult due …

This study introduces the knowledge fusion taxonomy to understand the relationships
among traditional marketing analytics (TMA), big data analytics (BDA), and new product …

This paper specifies, designs and critically evaluates two tools for the automated
identification of demographic data (age, occupation and social class) from the profile …

Governing climate change in cities entails a good understanding of urban vulnerabilities.
This research presents an Indicator-based Vulnerability Assessment for 571 European …

Social media has become the main vehicle of information production and consumption
online. Millions of users every day log on their Facebook or Twitter accounts to get updates …

Accurate forecasting of sales/consumption is particularly important for marketing because
this information can be used to adjust marketing budget allocations and overall marketing …

Despite the existing evaluation of the sampling options for periodical media content, only a
few empirical studies have examined whether probability sampling methods can be …