Since anthropogenic climate change first emerged on the public agenda in the mid‐to‐late
1980s, public communication of climate change and—more recently—the question of how to …

Narrative is the basic mode of human interaction and a fundamental way of acquiring
knowledge. In the rapidly growing field of health communication, narrative approaches are …

Communication studies is a fragmented field. As a result of its roots in various disciplinary
traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center …

The impact of entertainment—education messages on beliefs, attitudes, and behavior is
typically explained in terms of social cognitive theory principles. However, important …

This article demonstrates the usefulness of two theories for the development of effective
health communication campaigns. The integrative model of behavioral prediction focuses on …

Mass media campaigns have long been a tool for promoting public health. How effective are
such campaigns in changing health-related attitudes and behaviors, however, and how has …

La 4e de couv. indique:" Communicating Health: A Culture-Centered Approach provides an
overview of health communication, focusing especially on the role that culture plays in these …

The objective is to review the evidence for the effectiveness of health communication
campaigns to inform future nutrition campaigns. The review drew on existing meta-analyses …

The impact of public narratives has been so broad (including effects on beliefs and behavior
but extending beyond to emotion and personality), that the stakeholders in the process have …

Exhibit one: a typical AIDS education effort in Mrica, featuring posters showing patients
wasting away and radio spots exhorting the use of condoms. Exhibit two: a long-running …