The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

Purpose The purpose of this study is to present a complete framework that defines the link
between choices and decision criteria based on existing research on digital influencers (DIs) …

The PLS-SEM method is a robust approach to researching consumer behavior. However,
understanding a phenomenon only through a quantitative approach may not be sufficient in …

The spread of the COVID-19 pandemic has resulted in the launch of contactless delivery
services. This research integrates resource matching, service quality evaluation, and …

Through the lens of the value-based adoption model (VAM), this study examines consumers'
perceived value and the intention to adopt virtual reality (VR) for evaluating various tourist …

Anchored on the resource matching, perceived value, and transaction cost economics
theories, this study analyses the determinants of customers' intention to use smart lockers for …

Consumers' intentions are crucial to the wide usage of augmented reality shop**
applications (ARSAs). Combining innovation diffusion, perceived value, and attitude …

Purpose The purpose of this paper is to provide insight into the impact of customer
perceived value and its dimensions on customer satisfaction in a develo** country, and …

Purpose This study aims to examine the perceived values of the metaverse when adopting it
in the luxury hospitality business. Based on the cost–benefit perspective, this research …