Potential benefits have made remanufacturing attractive over the last decade. Nevertheless,
the complexity and uncertainties associated with the process of managing returned products …

Purpose This study aims to examine the relationship between emotional bonding (eg brand
love, brand commitment and brand trust) and consumers' awareness and consumers loyalty …

Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning
the interplay of hospital brand gestalt on patient satisfaction and revisit intentions …

Given the intensive rivalry in the transport industry, passenger relationship management has
become a vital concern for the low-cost airline (LCA) sector. However, determinants of LCA …

This article considers the concept of 'place'in the context of place marketing. Following a
discussion of the disciplinary antecedents of place marketing/branding, the article evaluates …

In many academic disciplines, including psychology, sociology, and management studies,
there is broad interest in gender issues. But does this hold true for the literature on key …

A few years ago, globalization was the new paradigm in international business, however
from a branding perspective it has lost its initial efficiency giving the fact that consumers do …

E-commerce has become an increasingly important source of competitive advantages for
business-to-business (B2B) companies. It enables companies not only to decrease …

Purpose Due to changing consumer thinking patterns and market dynamics, the quick
service restaurant (QSR) industry has changed dramatically in the past few years …

Abstract Service quality is difficult to quantify as it is a function of differing customer
perceptions over time, the ever changing market conditions, the measurement process and …