Consumers' relationships with brands
Highlights•Strong, positive relationships are not as frequent as marketers would like.•The
formation of strong bonds brings unanticipated risks for consumers and brands.• …
formation of strong bonds brings unanticipated risks for consumers and brands.• …
Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers' service experiences
Technology is rapidly changing the nature of service, customers' service frontline
experiences, and customers' relationships with service providers. Based on the prediction …
experiences, and customers' relationships with service providers. Based on the prediction …
I, robot, you, consumer: Measuring artificial intelligence types and their effect on consumers emotions in service
This research draws upon the increasing usage of AI in service. It aims at understanding the
extent to which AI systems have multiple intelligence types like humans and if these types …
extent to which AI systems have multiple intelligence types like humans and if these types …
Exploring short-form video application addiction: Socio-technical and attachment perspectives
X Zhang, Y Wu, S Liu - Telematics and Informatics, 2019 - Elsevier
Short-form video applications (apps) have become increasingly popular in recent years.
However, the excessive use of these apps can be addictive for certain individuals. This …
However, the excessive use of these apps can be addictive for certain individuals. This …
Customer engagement in a big data world
Purpose This paper aims to propose that the literature on customer engagement has
emphasized the benefits of customer engagement to the firm and, to a large extent, ignored …
emphasized the benefits of customer engagement to the firm and, to a large extent, ignored …
Predicting continuance intention toward mobile branded apps through satisfaction and attachment
An increasing number of companies have created branded apps to communicate with and
satisfy the needs of target audiences. The interactive features of smartphone apps …
satisfy the needs of target audiences. The interactive features of smartphone apps …
An emerging theory of loyalty program dynamics
As exemplary instruments of relationship marketing, loyalty programs are being
implemented and studied at an unprecedented rate. Yet real-world efforts often fail—or at …
implemented and studied at an unprecedented rate. Yet real-world efforts often fail—or at …
CSR and organizational citizenship behavior for the environment in hotel industry: The moderating roles of corporate entrepreneurship and employee attachment style
TT Luu - International Journal of Contemporary Hospitality …, 2017 - emerald.com
Purpose The aim of this study is to investigate how corporate social responsibility (CSR)
contributes to organizational citizenship behavior for the environment (OCBE) among …
contributes to organizational citizenship behavior for the environment (OCBE) among …
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs
Brand personality is a key concept in marketing that can be used to create competitive
differentiation. Two of the most relevant dimensions of brand personality for academics and …
differentiation. Two of the most relevant dimensions of brand personality for academics and …
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles
Purpose The purpose of this study is to investigate the relationships between brand
attachment and consumers' positive and negative behaviours. Furthermore, this study …
attachment and consumers' positive and negative behaviours. Furthermore, this study …