This systematic review of sponsorship-linked marketing from 1996 to 2017 analyzes the
current state of research. The overarching conclusion is that there is a surplus of research …

Purpose This research provides a bibliometric review of the state-of-the-art information and
communication technologies (ICTs) in the context of events, and maps out an agenda for …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

When nations face the challenge of justifying their elite sport development policies, they tend
to state that a wide range of societal benefits will 'trickle down'. This argument, however, is …

Purpose The purpose of this paper is to examine the effects of social media in brand
associations, particularly in regard to soccer fan clubs. Design/methodology/approach The …

Research question: Ambush marketing occurs at all major sporting events, and Rule 40 of
the Olympic Charter is designed to prevent ambush marketing tactics during the Olympic …

The intersection of sport and human rights has demonstrated that the actions of global sport
mega-event franchise owners can now no longer be viewed as impervious to wider human …

Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …

As gender equity has become an important issue throughout the sport industry, this research
seeks to fill a gap in the literature related to whether sport sponsor retention differs across …

Purpose The purpose of this paper is to thematically categorise sports sponsorship-linked
Twitter content and, by drawing on uses & gratifications theory, to map the extent to which …