The increasing adoption of AI chatbots in online shop** assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …

This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …

Building the resilience capacity of businesses is important for economic, social and
community recovery during the COVID-19 pandemic, yet organizational resilience is under …

Sales researchers have recognized the importance of salesperson social media use in
enhancing job outcomes. However, research that considers the influence of salesperson …

Purpose This study examines the contextual variables that can curb the negative effects of
role conflict on job satisfaction and enhance the positive effect of job satisfaction on creativity …

This study aims to investigate how social capital can promote customer value co-creation
behavior in Online Brand Communities (OBCs). It further explores the mediating role of …

Purpose This study clarifies how intra-organizational social capital (IOSC) and unit-
organizational ambidexterity (UOA), using resource-based view and dynamic capability …

To meet the shifting needs and preferences of the contemporary sales workforce, sales
organizations are deploying idiosyncratic deals (I-deals), or mutually beneficial …

Salespeople are increasingly required to navigate an international environment—having
international customers or international peers. However, much remains to be learned about …

Although the effects of salesperson social media use have recently received significant
scholarly attention, there remains critical research gaps that, if addressed, can further …