The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

Big data technology and predictive analytics exhibit advanced potential for business
intelligence (BI), especially for decision-making. This study aimed to explore current …

Purpose Social customer relationship management (SCRM) is an evolving strategy gaining
prominence in the hotel industry by cultivating new, improved relationships through …

The Fourth Industrial Revolution (Industry 4.0) represents a significant change in how we
live and interact. A new era of human development has begun due to massive technological …

This study explores the consistency between star ratings and sentiments expressed in
online reviews and how they relate to the different components of the customer experience …

Many are awestruck by the changes brought by Artificial Intelligence (AI). The ubiquitous
technology has created its place in the job market and is here to stay for years to come …

The Covid-19 pandemic caused worldwide tragic loss of human life along with social and
economic disruptions. The hospitality and tourism sectors were particularly hit hard due to …

Artificial Intelligence (AI) has gained significant traction in recent years, and if properly
handled, it has the potential to exceed expectations in a wide range of application areas …

Purpose The study aims to advance understanding of the intention of Augmented Reality
(AR) technology adoption by conducting a systematic review of relevant literature articles in …

The hospitality industry has faced unprecedented challenges with the outbreak of Covid-19,
which has changed customers' expectations. Therefore, it is essential to identify customers' …