Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …

This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

With high-immersive virtual reality (VR) systems approaching mass markets, companies are
seeking to better understand how consumers behave when shop** in VR. A key feature of …

Digitalization has advanced to become an opportunity to spectate sports during the
pandemic and its restrictions for traveling to competitions. The purpose of this study is to …

This study provides a comprehensive review of machine learning (ML) applications in the
fields of business and finance. First, it introduces the most commonly used ML techniques …

Virtual reality (VR) is an immersive technology capable of creating a powerful, perceptual
illusion of being present in a virtual environment. VR technology has been used in cognitive …

Workers play essential roles in manufacturing and logistics. Releasing workers from routine
tasks and enabling them to focus on creative, value-adding activities can enhance their …