This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …

The integration of artificial intelligence (AI) in business processes has revolutionized many
industries by automating tasks, improving decision-making processes, and enhancing …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

The need of the hour is to encourage research on topics with newness and novelty. In this
context, this article discusses multidimensional benefits and potential pitfalls of using …

The integration of artificial intelligence (AI) in customer relationship management (CRM)
holds great potential for enhancing organizational effectiveness. To achieve successful AI …

Abstract Although Intelligent Automation (IA) represents the future of business automation,
the organizational implementation and sustainability performance of this emerging …

In contrast to the operational nature of business-to-consumer (B2C) enterprises, business-to-
business (B2B) organizations emphasizes offering specialized products and services to their …

Abstract Generative Artificial Intelligence (GenAI) is one of the popular AI technologies which
can produce multiple kinds of contents including music, text, image, as well as synthetic …

The urge for greater agri-food supply chain efficiency (AFSCE) has been gaining in
prominence increasingly, spurred on by escalating logistics costs and advances in industry …

The present research examines the enterprise metaverse adoption intention behaviour
using the Diffusion of Innovation theory (DOI) theory. The findings of this research reveal that …