Virtual worlds are an important tool in modern education practices as well as providing
socialisation, entertainment and a laboratory for collaborative work. This paper focuses on …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Social media platforms are a place where people look for information and social support for
mental health, resulting in both positive and negative effects on users. TikTok has gained …

Purpose This paper investigates the usage and trust of Chinese social media in the travel
planning process (pre-trip, during-trip and post-trip) of Chinese tourists …

Customer engagement is a concept that has emerged recently to capture customers' total set
of behavioral activities toward a firm. The purpose of this paper is to study the effect of …

Purpose This study aims to provide empirically generated insights into a gamification
approach to online customer engagement and behavior (CE and CEB). There is a …

Purpose Online brand communities (OBCs) are an effective avenue for brands to engage
consumers. While engaging with the brand, consumers simultaneously interact with other …

Although research on three-dimensional virtual environments abounds, little is known about
the social and business aspects of virtual worlds. Given the emergence of large-scale social …

Both face-to-face communication and communication in online environments convey
information beyond the actual verbal message. In a traditional face-to-face conversation …

Purpose This paper aims to offer insights into the ways two computer-aided qualitative data
analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to …