[HTML][HTML] The effect of social networks structure on innovation performance: A review and directions for research
Research on growth of innovations introduced to the market has gradually shifted its focus
from aggregate-level diffusion to exploring how growth is influenced by a given social …
from aggregate-level diffusion to exploring how growth is influenced by a given social …
Maize varietal replacement in Eastern and Southern Africa: Bottlenecks, drivers and strategies for improvement
Seed security is vital for food security. Rapid-cycle, climate-adaptive breeding programs and
seed systems that deliver new, elite varieties to farmers to replace obsolete ones can greatly …
seed systems that deliver new, elite varieties to farmers to replace obsolete ones can greatly …
Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand
V Taecharungroj, B Mathayomchan - Tourism Management, 2019 - Elsevier
The purpose of the current research is to develop a methodology that can analyse online
reviews using machine learning techniques in such a way that practitioners in the fields of …
reviews using machine learning techniques in such a way that practitioners in the fields of …
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Research and applied evidence suggest that online opinion leaders are important
promoters of products and services. However, managers and firms need to choose which …
promoters of products and services. However, managers and firms need to choose which …
eWOM through social networking sites and impact on purchase intention and brand image in Iran
Purpose The purpose of this paper is to build a conceptual framework which provides both
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …
New rules of social media shop**: Personality differences of US Gen Z versus Gen X market mavens
This study compares differences in market mavenism between two generations: the young
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …
Family firms' characteristics and consumer behaviour: An enquiry into millennials' purchase intention in the online channel
This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …
purchase intention through three dimensions (emotional appeal, product and service quality …
Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the moderating role of technology acceptance factors
FX Yang - Journal of Hospitality & Tourism Research, 2017 - journals.sagepub.com
The growth of consumer-generated media (CGM) has promoted the popularity of online
knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has …
knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has …
Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth
Twitter, the popular microblogging site, has received increasing attention as a unique
communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight …
communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight …
Managing a hotel's image on TripAdvisor
P O'connor - Journal of hospitality marketing & management, 2010 - Taylor & Francis
User-generated content is rapidly gaining traction as an input into the consumer purchase
decision making process. After examining the implications of the develo** Web 2.0 …
decision making process. After examining the implications of the develo** Web 2.0 …