Research question Previous research on service quality in spectator sport has provided
mixed results on its measurement and influence on spectators' outcomes. This study …

Research question: Sports economic theory and management models have frequently been
criticised for not sufficiently explaining phenomena in sport management. This article …

This study investigates the approach behavior of the respondents by using the cognitive–
affective–behavioral framework in the context of restaurant service robots. An online survey …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to
understand the reactions to abstract sponsors. This study examines the relationships …

Electronic sports (eSports) is competitive video gaming that is coordinated and managed by
sporting organizations. While traditional sports have thrived on spectatorship and the …

Sport represents an important achievement domain, where fear of failure and anxiety are
permanently present. The present study aimed to examine the relationship between fear of …

Purpose The purpose of this paper is to investigate the effects of process and outcome
quality on fitness members' delight and satisfaction. Furthermore, the relationships between …

Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …

Understanding the psychological aspects that influence fans' attachment to a sporting event
can help shape its legacy as well as preparations for similar future events. Using theories of …