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Role of augmented reality in changing consumer behavior and decision making: case of Pakistan
Marketers and advertisers ignore new technology and diverse marketing tactics when
attempting to increase product exposure, customer engagement, customer behavior and …
attempting to increase product exposure, customer engagement, customer behavior and …
[PDF][PDF] Guerrilla marketing in the 21st century: A systematic analysis of the discipline through a literature review, a taxonomy, and identification of the most relevant …
In recent years, given the enormous competition for new products and services, many
companies have begun to behave more creatively in an aim to be the best in the …
companies have begun to behave more creatively in an aim to be the best in the …
The competency-based training & assessment, and improvement of technical competencies and changes in pedagogical behavior
Abstract [eng] This research aims to analyze the improvement of technical competencies
and changes in pedagogical behavior on competency-based training and assessment. We …
and changes in pedagogical behavior on competency-based training and assessment. We …
The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan
This study is an empirical investigation of the effectiveness of guerrilla-marketing techniques
in creating a positive brand image among generation Y (millennial) consumers. Five …
in creating a positive brand image among generation Y (millennial) consumers. Five …
Tinjauan Literatur Viral Marketing
VR Ethelda, D Yusuf, SS Hanun… - Jurnal …, 2022 - ejournal.45mataram.or.id
Viral marketing is a phenomenon that emerged with the development of social media
marketing; this study aims to provide information regarding the impact of viral marketing on …
marketing; this study aims to provide information regarding the impact of viral marketing on …
[HTML][HTML] Drivers of proactive environmental strategies: Evidence from the pharmaceutical industry of Asian economies
The objective of the undertaken study is to investigate the association between proactive
environmental strategy (PES) and its determinants, such as planning and organizational …
environmental strategy (PES) and its determinants, such as planning and organizational …
Dampak implementasi teknologi informasi terhadap efisiensi biaya pemasaran pada UMKM di Jawa Barat: Perspektif akuntansi manajemen
Studi penelitian ini menyelidiki dampak penerapan teknologi informasi (TI) terhadap
efisiensi biaya pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat …
efisiensi biaya pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat …
Is Marketing Intermediaries' Mediation Required for Livestock and Products Marketing to Improve the Economic Status of Pastoralist Communities in Ethiopia?
The economic standing of pastoral communities as a result of livestock and livestock
products marketing, as well as the mediating function of marketing intermediaries, are the …
products marketing, as well as the mediating function of marketing intermediaries, are the …
The impact of Guerrilla advertising on brand image (A study of three types of Guerrilla advertising)
GM Ouf - Journal of Art, Design and Music, 2023 - jadm.eg.net
In the field of advertising, the designer searches for everything that is new, attractive, and
attracts the eye, and what to communicate a clear message to the audience and clarifies the …
attracts the eye, and what to communicate a clear message to the audience and clarifies the …
“Similar to Legal Companies”: Vendor Brands and Other Aspects of Marketing Communication in the Darknet Drug Trade
The darknet or illicit online drug trade has expanded significantly in recent years. Vendors'
marketing communication strategies remain underexplored, however, as researchers focus …
marketing communication strategies remain underexplored, however, as researchers focus …