Role of augmented reality in changing consumer behavior and decision making: case of Pakistan

SHA Kazmi, RR Ahmed, KA Soomro, AR Hashem E… - Sustainability, 2021‏ - mdpi.com
Marketers and advertisers ignore new technology and diverse marketing tactics when
attempting to increase product exposure, customer engagement, customer behavior and …

[PDF][PDF] Guerrilla marketing in the 21st century: A systematic analysis of the discipline through a literature review, a taxonomy, and identification of the most relevant …

C Zarco, D Herzallah - Preprints. org, 2023‏ - preprints.org
In recent years, given the enormous competition for new products and services, many
companies have begun to behave more creatively in an aim to be the best in the …

The competency-based training & assessment, and improvement of technical competencies and changes in pedagogical behavior

S Khan, RR Ahmed, D Streimikiene, J Streimikis… - E & M Ekonomie a …, 2022‏ - vb.lsu.lt
Abstract [eng] This research aims to analyze the improvement of technical competencies
and changes in pedagogical behavior on competency-based training and assessment. We …

The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan

YA SOOMRO, Y Baeshen, F Alfarshouty… - The Journal of Asian …, 2021‏ - koreascience.kr
This study is an empirical investigation of the effectiveness of guerrilla-marketing techniques
in creating a positive brand image among generation Y (millennial) consumers. Five …

Tinjauan Literatur Viral Marketing

VR Ethelda, D Yusuf, SS Hanun… - Jurnal …, 2022‏ - ejournal.45mataram.or.id
Viral marketing is a phenomenon that emerged with the development of social media
marketing; this study aims to provide information regarding the impact of viral marketing on …

[HTML][HTML] Drivers of proactive environmental strategies: Evidence from the pharmaceutical industry of Asian economies

RR Ahmed, GL Kyriakopoulos, D Streimikiene… - Sustainability, 2021‏ - mdpi.com
The objective of the undertaken study is to investigate the association between proactive
environmental strategy (PES) and its determinants, such as planning and organizational …

Dampak implementasi teknologi informasi terhadap efisiensi biaya pemasaran pada UMKM di Jawa Barat: Perspektif akuntansi manajemen

E Desembrianita, FN Hutauruk, F Azis… - Jurnal Aktiva: Riset …, 2023‏ - aktiva.nusaputra.ac.id
Studi penelitian ini menyelidiki dampak penerapan teknologi informasi (TI) terhadap
efisiensi biaya pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat …

Is Marketing Intermediaries' Mediation Required for Livestock and Products Marketing to Improve the Economic Status of Pastoralist Communities in Ethiopia?

DM Guyo, CA Kero, S Kant - AI in Agriculture for Sustainable and …, 2025‏ - taylorfrancis.com
The economic standing of pastoral communities as a result of livestock and livestock
products marketing, as well as the mediating function of marketing intermediaries, are the …

The impact of Guerrilla advertising on brand image (A study of three types of Guerrilla advertising)

GM Ouf - Journal of Art, Design and Music, 2023‏ - jadm.eg.net
In the field of advertising, the designer searches for everything that is new, attractive, and
attracts the eye, and what to communicate a clear message to the audience and clarifies the …

“Similar to Legal Companies”: Vendor Brands and Other Aspects of Marketing Communication in the Darknet Drug Trade

P Siuda, L Świeca, P Cheba, H Shi - Deviant Behavior, 2024‏ - Taylor & Francis
The darknet or illicit online drug trade has expanded significantly in recent years. Vendors'
marketing communication strategies remain underexplored, however, as researchers focus …