The increasingly fierce competition in food trends requires producers to innovate and
develop new foods to be accepted and to avoid neophobia by consumers at the same time …

Cultured meat is an emerging biotechnology that aims to produce meat from animal cell
culture, rather than from the raising and slaughtering of livestock, on environmental and …

For cultured meat to succeed at scale, muscle cells from food-relevant species must be
expanded in vitro in a rapid and reliable manner to produce millions of metric tons of …

We suggest that text readability plays an important role in driving consumer engagement on
social media. Consistent with a processing fluency account, we find that easy‐to‐read posts …

This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …

Purpose The purpose of this study is to understand the effects of self-risk perception and
health consciousness on the intention to purchase organic food. The study also explored …

Most scientists claim that genetically modified organisms (GMOs) in foods are safe for
human consumption and offer societal benefits such as better nutritional content. However …

Food waste is a significant problem and consumers' tendency to reject misshapen produce
has been identified as a key contributing factor. The current work investigates the …

In this research, we propose that although consumers view the scientific process as
competent, they also perceive it as cold. Across 10 experimental studies, we demonstrate …

Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects …