This study aims to examine the impact of CRM on customer loyalty and to explore
relationship marketing accuracy in four dimensions such as trust, communication …

The application of artificial intelligence (AI) across various industries has become
increasingly prominent over time, and the banking industry has transformed significantly due …

W niniejszym artykule bankowość mobilna jest traktowana jako jedno z narzędzi marketingu
wykorzystywane przez banki. To świadczenie usług bankowych za pomocą urządzeń …

This study measured the relationship between telework during the Covid-19 pandemic
lockdown and bank marketers' performance within Akwa Ibom State, Nigeria. Relevant …

This chapter explores whether brand communication effectively influences South African
customers to remain loyal to a specific bank, in this case, First National Bank. The second …

Reputationsrisiken im Bankgeschäft: Ein spannendes und–wie während der Erstellung
dieser Dissertation deutlich wurde–permanent aktuelles Thema. Es mag einem …

It is necessary to accelerate change among bank customers-individuals by switching from
traditional banking transactions to online banking through the Internet or Mobile Banking …

La competitividad del entorno económico actual ha obligado a las empresas y bancos a
buscar nuevas formas y alternativas que les permitan alcanzar sus objetivos y conquistar la …

This study seeks to assess bank marketing and its impact on customer retention in
microfinance in Yaoundé, Cameroon. A cross-sectional research design consisting of 348 …

Organisations are increasingly making use of digital content marketing as a way to attract
customers to their offering and promote engagement with their brands. Digital content …