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Design thinking for innovation: context factors, process, and outcomes
Purpose Design thinking has become an omnipresent process to foster innovativeness in
various fields. Due to its popularity in both practice and theory, the number of publications …
various fields. Due to its popularity in both practice and theory, the number of publications …
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
[HTML][HTML] The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding
This research aims to gain a deeper appreciation of where the entrepreneurial orientation
(EO) conversation has gained momentum based upon an analysis of its key conversational …
(EO) conversation has gained momentum based upon an analysis of its key conversational …
[HTML][HTML] Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage.
The purpose of the study is to analyse how green reverse logistics technology impacts
agricultural entrepreneurial marketing firms' operational efficiency and sustainable …
agricultural entrepreneurial marketing firms' operational efficiency and sustainable …
Individual entrepreneurial orientation and intrapreneurship in the public sector
Municipalities and Cities are facing a strong pressure to digitalize and develop themselves
into Smart Cities. This article investigates the relationship of Individual Entrepreneurial …
into Smart Cities. This article investigates the relationship of Individual Entrepreneurial …
Marketing capability development through networking–An entrepreneurial marketing perspective
How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …
Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt
Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …
The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance
Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
Entrepreneurial marketing: Between entrepreneurial personality traits and business performance
Objective: Practices of traditional marketing cannot be fully applied to small and medium-
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …
The impact of strategic entrepreneurship and entrepreneurial marketing, entrepreneurship values on small and medium enterprises' performance: Evidence from …
In the current dynamic market environment, small and medium enterprises (SMEs) face the
daunting task of competing against established players and navigating rapid change …
daunting task of competing against established players and navigating rapid change …