Design thinking for innovation: context factors, process, and outcomes

N Rösch, V Tiberius, S Kraus - European Journal of Innovation …, 2023‏ - emerald.com
Purpose Design thinking has become an omnipresent process to foster innovativeness in
various fields. Due to its popularity in both practice and theory, the number of publications …

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

JR Saura, D Palacios-Marqués… - Journal of Small …, 2023‏ - Taylor & Francis
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

[HTML][HTML] The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding

WJ Wales, S Kraus, M Filser, C Stöckmann… - Journal of Business …, 2021‏ - Elsevier
This research aims to gain a deeper appreciation of where the entrepreneurial orientation
(EO) conversation has gained momentum based upon an analysis of its key conversational …

[HTML][HTML] Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage.

E Mugoni, B Nyagadza, PK Hove - Sustainable Technology and …, 2023‏ - Elsevier
The purpose of the study is to analyse how green reverse logistics technology impacts
agricultural entrepreneurial marketing firms' operational efficiency and sustainable …

Individual entrepreneurial orientation and intrapreneurship in the public sector

S Kraus, M Breier, P Jones, M Hughes - … and Management Journal, 2019‏ - Springer
Municipalities and Cities are facing a strong pressure to digitalize and develop themselves
into Smart Cities. This article investigates the relationship of Individual Entrepreneurial …

Marketing capability development through networking–An entrepreneurial marketing perspective

G Gliga, N Evers - Journal of Business Research, 2023‏ - Elsevier
How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …

Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt

HM Adel, AA Mahrous, R Hammad - Journal of Entrepreneurship in …, 2020‏ - emerald.com
Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …

The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance

JM Crick, M Karami, D Crick - International Journal of Entrepreneurial …, 2021‏ - emerald.com
Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …

Entrepreneurial marketing: Between entrepreneurial personality traits and business performance

E Sarwoko, IN Nurfarida - Entrepreneurial Business and Economics …, 2021‏ - ceeol.com
Objective: Practices of traditional marketing cannot be fully applied to small and medium-
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …

The impact of strategic entrepreneurship and entrepreneurial marketing, entrepreneurship values on small and medium enterprises' performance: Evidence from …

M Alshagawi, H Mabkhot - Cogent Business & Management, 2024‏ - Taylor & Francis
In the current dynamic market environment, small and medium enterprises (SMEs) face the
daunting task of competing against established players and navigating rapid change …