Taste perception results from integrating all the senses. In the case of audition, research
shows that people can associate certain auditory parameters (eg, pitch) with basic tastes …

Food product-extrinsic sounds (ie, those auditory stimuli that are not linked directly to a food
or beverage product, or its packaging) have been shown to exert a significant influence over …

Travel live streaming has become an important tool for tourism marketers to attract and
engage potential travellers, especially after the outbreak of Covid-19. Drawing on the …

This paper echoes the call for multisensory tourism research from the perspective of auditory
sensory experience. Based on an extended stimulus–organism–response (SOR) model, the …

Among descriptive sensory evaluation methods, temporal methods have a wide audience in
food science because they make it possible to follow perception as close as possible to the …

Music is a ubiquitous stimulus known to influence human affect, cognition, and behavior. In
the context of eating behavior, music has been associated with food choice, intake and …

Tourism marketing scholars have recently focused on the experiential development of
services. As a sensory tool, music has not been exhaustively approached from a …

We report a study designed to determine the most efficient means of pursuing sonic
seasoning in international marketing. For the first time, music chosen to trigger specific …

Product names can be developed to effectively convey specific sensory attributes to the
consumer. Most of the previous research on crossmodal correspondences has shown that …

Reducing sugar intake is an important nutritional goal in most developed countries. Despite
the health consequences of excessive sugar consumption (eg, non-communicable …