The promotion of diversity and inclusion in advertising has the potential to bring about
positive change in society. Despite its importance, there has been limited research on …

This research examines the influence of CEO versus brand communication on public
engagement and digital activism during the Russia–Ukraine war. Brand communication …

Our world is becoming more polarized than ever before, with a growing number of extremist
groups spreading radical worldviews. Here, we adopt a broad definition of radicalization. For …

This netnographic study investigates how and why people engage with citizen science
initiatives and share insights from them in the context of the COVID-19 pandemic …

Diversity, equity and inclusion (DEI) in marketing–defined as the composition of an
organisation's marketing reflects diverse, equitable representation of its consumer base …

The papers on this Special Issue of the Journal of Contemporary Administration promote an
important discussion in the Brazilian digital marketing field. In this editorial, we explain how …

This study investigates Jambi batik artisans' resilience and innovative strategies in
overcoming economic challenges and disruption in the textile industry. Using a qualitative …

As consumers expect brands to take a stand on sociopolitical matters, a growing body of
academic research focuses on the ambivalent effects of brand activism, which consists in …

Public trust in institutions has been declining over the past few decades. Marketers have
long been interested in understanding the causes of institutional mistrust and develo** …

Market-mediated play offers spaces for consumers to creatively discuss societal issues;
however, they also face challenges such as equitable access and safety within these …