This manuscript overviews recent research on the intention-behavior gap, focusing on
moderators of the intention-behavior relationship. The manuscript draws on the concept of …

Efforts to guide peoples' behavior toward environmental sustainability, good health, or new
products have emphasized informational and attitude change strategies. There is evidence …

Imagine you planned to go for a walk this morning, but you got stuck to your chair. What are
the forces that could explain this failure to engage in physical activity? Is it a paucity of a …

Background Most people in developed countries are not physically active enough to reap
optimal health benefits so effective promotion strategies are warranted. Theories of …

Objective Intention is the proximal antecedent of physical activity in many popular
psychological models. Despite the utility of these models, the discrepancy between intention …

Background Intention is theorized as the proximal determinant of behavior in many leading
theories and yet intention–behavior discordance is prevalent. Purpose To theme and …

Positive health behaviours such as physical activity can prevent or reverse many chronic
conditions, yet a majority of people fall short of leading a healthy lifestyle. Recent …

Background Understanding the mechanisms through which behavior change techniques
(BCTs) can modify behavior is important for the development and evaluation of effective …

The personality traits that define entrepreneurs have been of significant interest to academic
research for several decades. However, previous studies have used vastly different …

The theories of reasoned action and planned behaviour (TRA/TPB) have fundamentally
changed the view that attitudes directly translate into behaviour by introducing intentions as …